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Archive for April, 2011

To market, to market…

April 7, 2011 1 comment

Welcome to our Video4Marketing blog. This is a place where we’ll show and tell about success stories (if you prefer “case studies” then we’ll call it like that) involving businesses and organisations that use video in their marketing mix.

We’ll also talk about problems and challenges your businesses are facing in this new Web 2.0 world, rich media, social medial new world and new rules and how to overcome them.

There is an evident shift in todays marketing and overall business to business (B2B) communication; everything is moving online; blogs, vlogs, email marketing, mobile marketing, social media…

For businesses and organisations who relied mainly upon printed media and that big yellow book, this is new and scary world.

In this blog, I’d like to try to answer your questions and demistify ¬†all that conundrum.

However, online world as it is, would be a to big topic, so we are going to focus on video in marketing and PR, but you’ll see that video has its role in most of your online communications.

Video, apart from having it on your website, can be sent by email, you can embed it in your blog or vlog.

Further, you can embed it in your Facebook post, even in your Tweeter.

But why? Why is video everywhere?

Simply because it is most effective way of communication, it’s the second only to personal presentation or conversation. Conversation… you must have heard that word recently; the trend is to try to involve your customers and prospects in conversation instead of selling or pitching (or preaching) to them.

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