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When I received a phone call in the weeks leading up to Valentine’s Day, from APCO’s Director Robert Anderson, the last thing I expected to hear was: “Mio, got anything planned for Valentine’s Day?”

Few good laughs later, he opened his cards and explained that this years APCO Franchisee of the Year Awards Night is under the theme – “Winning Hearts and Minds”.

This is the 4th year in a row that Digital Video Vault was in charge of covering their biggest night (and day) of the year, filming the event, producing the DVD, an online video for You Tube and a dedicated microsite live within 24 hrs with images they can share with their franchisees, suppliers and guests.

The day starts with Suppliers’ Session seminars and keynotes from various figures with background in economics and business analytics.

Night is always reserved for gala dinner with Awards Ceremony and topped of with an inspirational guest speaker.

What I really wanted to share with you is the feeling you carry after an APCO event. Top companies are expected to organise outstanding events; great locations (last 2 years it was Park Hyatt, before that Grand Hyatt), well known keynote speakers and celebrity inspirational guest speakers.

But what is fascinating is that family feeling; you can expect to see the same APCO team, same event organiser, same businesses partnering to deliver another perfect event. They soon make you feel as part of the family.

So, with naming this year event “Winning Hearts & Minds” APCO management wanted to pay special tribute to their customers and those serving on the front lines of customer service.

In an atmosphere like that it’s really not hard to give that little extra, to exceed their expectations and deliver an outstanding video, so, when it comes to Winning Hearts & Minds, they’ve certainly won mine.

Watch this space, Winning Hearts & Minds trailer coming soon.

Video4Marketing blog is powered by Video Vault, your video production specialist.

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